Annoying Bowl & Basket product migration at Shoprite

I'm getting annoyed with this Shoprite strategy of dropping, or significantly reducing, some of my favorite brands for their own Bowl & Basket brand. More and more shelf space is being taken over by Bowl & Basket items. I was just reading that "we are talking about converting 4,000 SKUs to Bowl & Basket". I have tried some of their replacements which I didn't like at all. Shoprite is also developing their Paperbird brand for household products.

OnTheEdge OnTheEdge
Apr '22

I know you are OnTheEdge, but hopefully it doesn't push you over the edge. I do see your point, however.

dodgebaal dodgebaal
Apr '22

I've liked the ones I've tried, so there's that......

DogDayAfternoon
Apr '22

I agree. When they stopped carrying Luigi Vitelli pasta I contacted the company to ask why they were not supplying their pasta to Shoprite anymore. They answered it was Shoprite's decision as they wanted to push their own brand. UGH.

emerald
Apr '22

I don't like most of the ones I've tried. When returns are allowed I have unopened Bowl and Basket items that I will be returning.

Mrs. Pipes Mrs. Pipes
Apr '22

love their ground coffees - no problem either finding what I need or trying new - with the possible exception of the paper napkins - that are rather flimsy

4catmom 4catmom
Apr '22

Mrs. Pipes, I thought you could return now. If I’m wrong theres a ShopRite on Freemansburg Ave in PA that might take it. I bought something in a NJ Target that wasn’t returnable in NJ during the lockdown. but a PA Target accepted the return.

3wbdwnj 3wbdwnj
Apr '22

As long as they don’t replace Hellmann’s, I’ve liked their brands. When I saw there was no Tyson chicken, I asked the guy stocking shelves and he informed me that the “new” Bowl and Basket chicken IS Tyson. I suspect a lot of their brands (if not all) are manufactured by well known companies.

Local Gal Local Gal
Apr '22

Local Gal. The B&B Mayo is one of the items I want to return. I tried a jar and really disliked the consistency. Another is their Lasagna Pasta. Same thing, I tried it and disliked. Their coffee was okay and their potato chips were okay. Paper bird Napkins are flimsy. Chicken I haven't tried their brand.

Mrs. Pipes Mrs. Pipes
Apr '22

Re: Annoying Bowl & Basket product migration at Shoprite

various flavors like this - really good - at least for those of us who like a strong brew

4catmom 4catmom
Apr '22

Why not just donate the unopened goods you don't care for instead of the hassle of waiting for them to accept returns.

JrzyGirl88 JrzyGirl88
Apr '22

It’s just an “off price” option.
If the brand names (ex. Hellman’s) creep up in price, try Walmart or Weis.
Certain items are cheaper at the other stores
Croutons,half and half, crackers, cereal-Walmart
Jalapeños, cookies, Dollar Store.
Chinese mustard, Some produce, sometimes meat-Weis.
Produce-Asian shop across from Budd Lake (forgot the name)
I have no problem spreading my shopping around.
It’s kinda like a game-Supermarket Sweep?
They’re so close together- why not?
Most important-shop off of a list.

Stymie Stymie
Apr '22

JrzyGirl, if they were unopened, how would they know they didn't like them? Sounds like they WERE opened. In any case, donating is nice, but maybe the people on this forum need that money. Not everybody is wealthy. Many people live paycheck to paycheck in this town and state.

IncelsGoHome
Apr '22

@IncelsGoHome

"When returns are allowed I have unopened Bowl and Basket items that I will be returning." (Mrs. Pipes above post)

Sounds like YOU didn't read the post properly. Trust me I am very much aware that not everyone is wealthy, it was just a simple suggestion rather than keep food that could expire but thank you for trying to school me.

JrzyGirl88 JrzyGirl88
Apr '22

I don't mind Bowl and Basket for the most part, with one exception...the TP.

The old Shop Rite version of TP was not only cheaper, but also better quality, the B&B brand TP is like sandpaper, which not exactly what you need for backside excavation.

Other than that, I find most B&B brand items are generally OK, and they help save a buck or two.

onlyonetruth onlyonetruth
Apr '22

Written answer below from Tyson regarding the point raised above that the Bowl & Basket chicken is Tyson:

"Thank you for your inquiry regarding Bowl & Basket fresh chicken. It is always a pleasure to hear from a consumer who will take the time and interest to contact us; therefore, we place a special value on comments such as yours.

The brand Bowl & Basket is one of many Tyson products. But, please know that Shoprite does not use Tyson chicken exclusively. There is the possibility of their products coming from more than one provider."

OnTheEdge OnTheEdge
Apr '22

Unfortunately as margins get squeezed private label is the future for retail in general not just Shoprite. It is already a prominent practice in foodservice for years. When you go out to eat you dont realize it but 50% of your meal or more likely contains private label products.

Private label is typically made by national companies but not always ones you may recognize. Many cases they are a 1 TO 1 shelf replacement for a common brand.

As an example B&B seltzer is likely made by Vintage. Very often the formulas or spec are not changed unless a company like Shoprite wants something cheaper or different. Usually in order to be approved the specifications have to be at least equal to or better than the companies own label.


Re: Annoying Bowl & Basket product migration at Shoprite

JG…….You made an excellent point. Private label has been around for years. I remember packaging that was called “plain wrap” or “generic” They were literally plain white boxes with black print.

Local Gal Local Gal
Apr '22

Piggying back on JG's explanation with my addition that the only reason why most of you are noticing the private labels of national companies (that's been in practice for years) because of the Inflation, Shipping issues, & Wage increases/costs of late. that's SQUEEZING their profit MARGINS on their Brand name products.

So, they have only these choices. 1) To maintain the product's exact quality level and/or ingredients, they have to push the increased cost to the consumer. {But since that will only go so far}; 2) Pass on a similar product missing an ingredient or quality level to a private label {While keeping their name off the label in case of any bad product feedback); 3) All along at a slight cheaper price to keep the customers happy and maintain their Market share.

...As the "Supermarket Sweep" game (or national brand maintenance) carries on - - until the Economy's next cycle or food chain preference of the consumers.


I too am annoyed and have begun to purchase more and more at the competitor. All I can say is watch out for the Bowl and Basket shredded cheese. It really stinks!

TiredOfIt TiredOfIt
Apr '22

I tried to return a greeting card I didn't use, had the receipt, card was still in the original packaging - they would not take it - said they are not taking any returns. crazy!

shopper shopper
Apr '22

SR prices are now paridity to Weis and Weis is generally less crowded. ahhh, Walmart is filthy and they don’t have allot of product selections.

Steve Davis Steve Davis
Apr '22

Almost forgot, if you belong to Amizon they have name brands generally lower in price and they deliver.

Steve Davis Steve Davis
Apr '22

i would share my opinions with shop rite management. you'd be surprised how much weight people carry with management. a simple polite letter can accomplish a lot

friendly mcface friendly mcface
Apr '22

If you want to contact local shoprite management



https://shop.shoprite.com/globaldata/banner-pages/member-pages/ronetco-supermarkets-inc

Bug3
Apr '22

From peoples comments it seems that product in the new designed packages are different from what was in the SR packages? I’m thinking new, smaller, packages, same product.
From a design standpoint the layout, colors, fonts, are all drab and unappealing, and way too similar to each other.

Roywhite Roywhite
Apr '22

"You usually get what you pay for" and that goes for Bowl and Basket too!

dissatisfiedshopper
Apr '22

First of all Shoprite should not have change every product to Bowl and Basket, some of those products are nasty. Use to buy Shoprite brand Onion soup mix in the brown box the best ever, even better than the name brand. Came to buy it again and there was none had to buy bowl and basket, it is horrible the worse thing I have ever tasted, it
has no flavor at all, food is bland.
Please bring Shoprite brand back, I don't believe you guys evaluated this thoroughly!!!
There are some things that are good from bowl and basket, but not all.


I doubt shop rite product selectors will see complaints here - Try this. https://www.shoprite.co.za/help-centre/i-have-a-specific-questionsuggestioncomplaint-who-can-i-speak-to


I'm sure putting in a complaint with the shoprite chain in South Africa will get the message across to the NJ Based chain.

Route 46
December 22nd

What are the chances the packages and products where both changed? I think it was just the package design.


The bottom line, "Bowl & Basket and Paperbird, introduced for the first time in 2019, supplanted the ShopRite label for national-brand equivalent items...which generally provide retailers with higher margins than branded counterparts...."

OnTheEdge OnTheEdge
December 22nd

I think they did change some ingrediants

https://hudsonvalleypost.com/shoprite-announces-more-major-changes-to-brand-name-products/


Rumor has it Shop Rite is going to rename it's stores to Bowl and Basket.

dodgebaal dodgebaal
December 22nd

nothing but bowl and basket milk now....wonder if cows involved in the production...


You jnow in thinking about it, beyond alliteration, does a bowl and a basket even belong together? Where’s the plate?


"Bowl and Basket" describes the two primary components of a salad spinner, but I'm not sure that's what they were going for...


Found an article that said “ingredients that bring people together…. From our basket to your bowl”

They also said “To ensure shoppers bowls are always full and baskets are overflowing with meals…..”

But I’m not really sure how ingredients bring people together. Sounds like marketing rhetoric

Local Gal Local Gal
December 23rd

Well it used to be a thing that families sat down for dinner together. Nowadays that can be hard for some of us. :(


I remember my mom use to buy us ShopRite brand iced t powder mix when I was a kid (late 80s-early 90s). It was twice as good as the next best one (4c). It’s been years since I’ve had iced t mix but I was wondering, do they still sell it? Is it the same formula?

Another item which was better than the leading brand was their ShopRite fruit-on-the-bottom yogurt. In the past 5 years or so, I’ve only ever seen the low-fat version which I do not like. That regular FOTB yogurt was the BEST I’ve ever had.

Consigliere
December 23rd

Shop Rite fudge cookies!


They just like alliterative names I think.

How about that Paperbird line? When I think of paper and birds, it’s about lining a cage…..

And for the trifecta, it seems that Wholesome Market spot on makes sense. Or does it? Is it whole or is it some? These people can’t make up their minds.

Well, that’s marketing for you!

Happy holidays! To you and yours.


Bottom line we need a different type of store to compete,a better one. They’re not giving us to many options with the Bowl basket thing.
Pretty soon they’ll change the store name to bowl and basket instead of ShopRite


visited the Newton SR recently....everything changed, moved around...seemed haphazardly squeezed spaces to carry more items...not a pleasant experience...not my friendly go-to store anymore...many former reliable items no longer there, in favor of Bowl/Basket cheapery.....


Shop Rite has little competition in this area so there’s not much for them to really care about. I do not do my weekly shopping there but many people do out of convenience. There needs to be some serious competition for them to start to care. The Washington store is corporate owned and is the worst example of a grocery store that serves an entire community.


I'm trying to move away from Shoprite for most of my shopping needs. It's not easy, but doable. Shoprite is no longer a good shopping experience for me. IMHO their B&B products leave a lot to be desired. Their elimination of other brand products is a mistake. Because I will now travel further to have a better Supermarket shopping experience I will shop less often. Shopping less often is good for me since I won't be stopping into the local Shoprite several times a week for one or two items and picking up "extra" items I really didn't need to purchase. It will be a Win for Me to travel a bit further, but a loss for Shoprite because I will go there far less often. At least one friend will be joining me for this new adventure. A side note: I buy G&G skim milk at Target for $3.29 or $3.39 a gallon. It's almost a $1.00 more per gallon for Shoprite's milk.

Mrs. Pipes Mrs. Pipes
December 24th

I always found it funny that SR brand frozen pizza cost twice as much as the name brand Ellio's did.


Mrs. Pipes, where do you go? I don't care for Weis or Walmart, so I'm limited to Shoprite.

Lonesome Dove Lonesome Dove
December 24th

Ian, start looking at the costs between SR eggs and Egglands Best. Dumbfounding.


3wb: lots of egg production problems including avian flu. prices up 40% or more.


FWIW, I bought a Bowl & Basket frozen pizza last week and realized that it was the same exact pizza as the frozen Tree Tavern brand. So they're doing some relabeling of existing brands and products just FYI, and not having them manufactured to their own formulations.

Reginald
2 weeks ago

Reginald — tree tavern is actually a small family owned local-to-NJ business. They use no artificial ingredients and are vegetarian safe. Great pizzas! I don’t think bowl and basket is using their pizzas for their store brand… If only because I recently tried a B&B pizza and it was so revolting I couldn’t finish it. It doesn’t look like tree tavern has sold out their company or anything like that, perhaps shoprite is trying to copy their pie, though not doing well at it.


THE bowl 7 basket Multigrain 'italian ' bread is Very good. $2.99 a loaf.

And, FWIW, do u really think that name brands shut down their production line to reload with lesser ingredients for Bowl & Basket? I don't think so.


Maybe they use different production lines for bowl and basket...


Years ago, I worked at the Tetley Tea plant in Morris Plains, now long gone. They were contracted by several grocery chains to make their iced mix and package it and label it on their lines.

So, Bowl and Basket could be made by a major manufacturer on their extra production lines, but with raw ingredients determined by the company buying the product.

There was not a version of any store brand Tetley packaged that was remotely close to the Tetley Tea brand, they just had the capacity to make and package the product based on formulations given by the outside grocery chain.

The Rhyme Animal The Rhyme Animal
2 weeks ago

I worked in the printing/package business. Packers are routinely hired to produce other companies products. The packers use the 2nd companies ingredients and recipes. The products and physical package may resemble each other but the taste, quality and graphics will be different. Pabst and Sam Adams are 2 well known companies that use other vendors to produce their products.

Roywhite Roywhite
2 weeks ago

Interesting TRA. Do you know if that classic ShopRite brand iced t was made by tetley? That stuff was awesome

Consigliere
2 weeks ago

I noted SR is still selling some Shoprite Trading Company products; sort of like B&B from other countries :<)

Just a few items so maybe once done, they will convert.


I miss the old plain black and white generic items


Kat, the bowl and basket frozen pizza certainly is the same as Tree Tavern. You may have gotten the wrong one, there is another thin crust version. I got the standard. I even checked the ingredient list, it's exactly the same. Same taste, same cheddar cheese, same crust, same everything.

Shoprite must be doing contracts with producers under their own name for economies of scale. Trader Joe's does this too.

Reginald
1 week ago

hopefully the loss of generic did not lose the price point but I think that's the potential SR issue. They are extremely price competitive so I imagine they got it covered.

SR I am sure has many "deals" to private label. I think they "own" a city in Italy to produce all those Italian products. I find it amazing the partnership where SR does all the labeling, may specify product, but the Italians then produce. How much Italian farmland goes into the sauce SR sells. And I am pretty sure the Italian product is muchly Italian specified. On other products I would gather it's either: cloned, knock-off that's not exact, or SR specified. I figure they use all models.

They have been private labeling for some time, have much experience at diversifying their multiple private label lines, and while B&B represents a consolidation of maybe a half dozen SR private label lines, I imagine they will add new lines in the future as they wax and wane though the private label jungle.

I was never much of a generic guy, but definitely dabble with the private labels, love the International.


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